and I discovered that he was actually quite an amusing interlocutor.
He shared a lot of details about the day-to-day running of the business with me,
and was delightfully indiscreet about clients.
Clients, I soon learned, could be very demanding; I still had limited direct contact with them, which suited me just fine.
From what I could gather, they would routinely be completely unable to articulate their requirements,
at which point, in desperation, the designers would create some artwork for them
based on the few vague hints they had managed to elicit.
After many hours of work, involving a full team of staff, the work would be submitted to the client for approval.
At that point, the client would say, “No. That’s exactly what I don’t want.”
There would be several tortuous iterations of this process
before the client finally declared his or herself satisfied with the end results.
Inevitably, Bob said, the artwork that was signed off on at the end of the process
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